Tuesday, October 27, 2009

Utility of Domain Name


Domain name plays a very important role in web business. In web business only the best domain names are taken and better are set aside. But they don’t always stay taken.

It is a fact that, Domain names often come back on top of the market. Yet earlier than they do, domain name prospectors are sifting through them to search out the gold domains from between them.

What is the reason behind the availability of domain names again?

As studies conclude, thousands of domain names expire every day and remaining domains are offered for sale. The reasons behind it are diverse and are given below:

Negligence:

There are several webmasters who forgets to renew the domain parallel to their expiry date. Due to which the email address where the domain is registered becomes invalid, and the domain name registrant doesn’t obtain the restitution notices.

The following are the possible reasons for this:

Reasons

1. Scarcity of need or funds

2. The company that had registered the domain left the business.

3. The website owner loses curiosity in or doesn’t have sufficient time for the website.

4. The website owner doesn’t have funding to prolong the website venture.

5. The domain name registrant registered abundant domains on speculation and couldn’t afford to continue renewing unexploited domains.

Revenue:

1. The domain name registrant might come to understand what domain’s worth is and choose to sell it.

2. The domain name registrant may have registered the domain because he/she came to realize its impending worth, along with putting an aim to sell it later.

Which secret forms a formerly registered domain name valuable?

There are several reasons to argue, why would anyone pay so much for e.g. $750,000 for a domain when they could register a new domain for under $10?

1. Immediate traffic

For the condition if the domain name previously was pointed to a website, search engines have already indexed that domain name. It is quite possible that, other websites probably still have links to that domain. If the domain is listed in directories, these links will further result in more traffic. The user registers the domain, and the work getting incoming links has already been accomplished for him/her.

2. Surf value

It is quite frequent or rather say occasionally that web surfers hunt by typing generic words followed by dot com (or any other extensions) inducing into their browsers, like for e.g., cats.com. The previously mentioned domain name redirects to the website for a company that involve in selling pet products and services. A domain name as mentioned above constantly brings visitors to the website without spending bucks and sweat on the purposes like advertising and marketing.

3. Simple to keep in mind

In some of the cases the user’s company name does not come in the category which can be easily remembered, but domains for e.g. cats.com or website.com are. It is inarguable that, People are more likely to return to a site or pass on the name to their friends when they can easily memorize it.

The way one can find domains pending cessation

If one has decided to join the gold rush for valuable pre-registered domains. Now here, searching expiring domains is the first step, but one also need to research domains that are about to come back on the market.

Lists of domains pending expiration

At these websites, among others, one can search for domains containing keywords he/she enters. At website like expireddomains.com, the results contain domains that are currently available, soon to expire, on hold, in the Redemption Grace Period (RGP), or for sale by their registrants. Extensions that are quite often searched are .com, .net, and .org.

The domainsbot.com database searches .com, .net, .org, .info, and .biz extensions for domains that are available, for sale, or expiring.

Domain research

One can find some incoming links to a domain by entering “link: siteURL” into Google or Yahoo. Now when one gets the links, he/she should follow them to see what types of sites link to the domain. One very important question which comes at this point is how would a user feel about having these particular sites linking to his/her site?

Also one should look into any possible problems associated with the domain. In case the previous site had controversial search engine optimization techniques employed like use of hidden text or links, search engines may ban the domain. One should check the history of the site at a domain name via the Way Back Machine. If the domain previously was pointing to a site with gambling or adult content or a lot of affiliate links, or if it employed questionable search engine optimization techniques, search engines may here ban the domain. Besides there is possibility of a domain being banned, there are also chances that one may not get incoming links from sites associated with these types of contents.

Questions related to domain:

There are several questions which arise in mind of user like:

How to register domains pending deletion?

How to maximize choices if one has already selected a domain of his/her choice and now wants it?

There are several sites like eNom.com’s Club Drop, where one can bid on expiring .com and .net domains the day before they’re available to the public. One can also be notified when domains matching his/her search criteria become available.

The NameWinner system places bids on .com, .net, .org, and .info domains for the user. The best part of it is it bids only as high as is necessary to maintain one’s high bid position up to your maximum bid.

How to avail profit from one’s domains

By selling domains

If one is having a domain that is valuable for anyone else but not for the user, in that case the user can benefit from it by selling it at auction. If one is already having a client for hiss/her domain, he/she can transfer it securely through Escrow.com.

Domain monetization

With paid domain parking programs, also called “domain monetization” or “monetize domains,” one can earn pay-per-click income via targeted advertisements. The following are names of some of the sites offering such services:

- DomainSponsor

- Park Quick

- Domain Spa

- Google Adsense for domains

Thus with right knowledge, timing, and a bit of luck, one can have possibility of earning a lot by domain.

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